I remember thinking this was kind of a cool concept when they came out. And I definitely wanted to own some. I got some and wasn't so impressed. Now they are everywhere. de rigour. Why? Aside from the novelty of twisting them?
Here are a few reasons they beat regular crayons:
No sharpening
Don't break as easily as stick crayons, aren't so fragile
Good for environment if no wax/wood shavings?
Doesn't dirty little hands?
Maintain their length, so you don't end up with tiny knubs.
Disadvantages:
They are more expensive.
They do generate more plastic waste.
They're just student-grade crayons and disappoint if you want deep saturated colour.
I'm probably a bit harsh.  I don't even use normal crayons regularly, so why would I find a use for twistables? I bought a set of fluorescent ones, telling myself I would use them as highlighters.  I have barely touched them. 
I don't like the waxy texture.  
The blunt nib was think and I felt clumy writing with them.
I tried drawing with them.  They could not be scanned easily because they were so light. They were pretty cool as resists for watercolour painting.
Cool things to do with crayons: 
-Melt them in chocolate moulds for funnky shapes (lego men! hearts! robots!)
-Melt them into multi-coloured crayons
-Carve them
-Use as coloured wax seals
 
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